Sydsvenskan is Skåne’s leading morning newspaper
Sydsvenskan is the leading news source for southern Sweden. The newspaper was launched in 1848 and is an independent and non-partisan daily. Sydsvenskan comes out both in print and at sydsvenskan.se. Cell phone users can access m.sydsvenskan.se via apps for iPhone and Android cell phones. Since December 2010, Sydsvenskan is also available as an iPad newspaper. Sydsvenskan is the most effective communication tool for advertisers to reach the Malmö/Lund area market.
FACTS
7 days per week
Reach Malmø/Lund: 40%
Readers: 212,000
Circulation approx: 95,000
16-29: 13 %
30-39: 14 %
40-49: 17 %
50-59: 19 %
60-69: 22 %
70-80: 15%
Gender: men 48 % / female 52 %
HD-Sydsvenskan is the leading media corporation in the south of Sweden. With two strong subscribed morning papers, the region’s two best ranked news sites, a dedicated regional business news site and two well-established free papers they reach 2 out of 3 inhabitants in the region every day, thus making them the natural choice as marketing partner.
More info: www.hdsydsvenskan.se
Source: Orvesto Consumer 2016